Client: Meltonic
Role: Art direction and design
Brief: Meltonic is a Smart Industry field lab, with extensive and unique knowledge and experience in metal additive manufacturing. It functions both as a research facility and an advisory organisation, connecting researchers (like universities) tooth industry and funding bodies.
The visual branding had to convey the cutting edge know-how and state of the art facilities to attract the top players in the field of both research and industry.
Solution: Metal additive manufacturing (aka 3d printing) works by applying intense but precisely localised heat, using lasers, to thin layers of metal particles. Fusing them together, layer upon layer, forms a three dimensional shape. This idea of particles being fused by heat is echoed in both the logo, the colours palette and number of graphic elements.
