The Future of Aviation
Elysian Aviation is innovating the aviation industry by building aircraft for long distance battery electric flight. It is a courageously innovative company but by no means a new kid on the block. As a daughter company of Fokker, it is taking on the conventional mammoths of the industry with sharp science-based innovation and a century worth of aviation know-how.
Our challenge was to not only highlight the future focused bold aspects of Elysian’s work and mindset, but also that it was based on a large wealth of knowledge and heritage. After a concepting and strategy workshop we managed to distill the core of what would best describe the Elysian brand. From which I started research and sketching the initial ideas.
Our challenge was to not only highlight the future focused bold aspects of Elysian’s work and mindset, but also that it was based on a large wealth of knowledge and heritage. After a concepting and strategy workshop we managed to distill the core of what would best describe the Elysian brand. From which I started research and sketching the initial ideas.
Credits
Brand strategy: Martijn Rijven & Niek van Lonkhuyzen
Art direction, design: Martijn Rijven
Project lead: Niek van Lonkhuyzen
Art direction, design: Martijn Rijven
Project lead: Niek van Lonkhuyzen
3D livery renders supplied by Marcel Schöningh
