This was the commission by Wolff Olins to explore and develop 9 brand mascots for the Firefox OS brand for Mozilla. Here are some of the developmental stages, shown along with the end results.
Made under the creative direction of Mike Abbink.
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/b1b98f4296e4b50931495222_rw_1920.jpg?h=481f221a61f02671bf73a03d24336ddd)
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/bea7c97069b25ac1991e1e1b_rw_1920.jpg?h=870b45beb4facec13dfec5158c532efc)
Early explorations of pose and stylization
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/06cd757dfb441ff2b29d2b69_rw_1920.jpg?h=c7ac38cd8cf969cb7f3c5e9fbbf4ecca)
Further exploration
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/6d80ac81afb939abe6a36bc3_rw_1920.jpg?h=ba2a74cae4f461273b04f0b58db80bb1)
Test renders
"The visual expression is based on the principles of being bold and dynamic yet simple and straightforward with a friendly, human spirit. These same principles guide the brand and product messaging and reflect the overall experience upon which Firefox OS is built" Wolff Olins
Final illustrations (selection)
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/56a05752fe46ba65a518482f_rw_1920.jpg?h=1ab26e40702dd98c9195681b10eb5b71)
the Bolt
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/694d974e3a166d872eac64d3_rw_1920.jpg?h=3c31f34adecb0a5b0ff96c74ce1e0adb)
the Leap
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/d778cf3593281ed6de825ad3_rw_1920.jpg?h=217ee773b16ef2fe5cadd8cb383a582b)
the Charge
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/5dba4f5e96e663ac0a1ab20f_rw_1920.jpg?h=527e711ec1583e13ad4e54ac2c8e6546)
the Pivot
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/276e5a94062d9e0c7267845b_rw_1920.jpg?h=5f1842df4121a8cd729e06ad927b0de6)
the Swoop
The brand in use
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/102abfb44b6ccec2c73c9b67_rw_1920.jpg?h=89ce4cf1289a613015a4ba996efa3f27)
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/99b76f0d218849d9856d2ff9_rw_1920.jpg?h=f79cd758bd8c2c3958b7032ac126832c)
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/f33c509fbbfda9af23ca9dc6_rw_1200.jpg?h=3236ee6264593b8f6755050c0af491ad)
![](https://cdn.myportfolio.com/7e7e119b05db290d393138ee4b0ce62d/1bfe4df878c18babf531334c_rw_1200.jpg?h=8d1ab7d07873d4de3fc8e8d3ba06ea69)